Small Business Branding: Next Level Promotional Products

A small business owner wears many hats. Social media person? Check. IT guy? Check. Marketing/Business Development/Finance? Check.

With all the responsibilities of running a business, it can be hard to find time to research the best way to promote your business. If you are an established company, finding something to remind your audience that you have a great product or service is essential. If you are a startup, introducing your brand to the world in a fun and engaging way will get your business started on the right foot. The good news: bulk flash drives are just what you need to make a great impression. Here are some ways that USB thumb drives can benefit your small business.

A Great Investment

By ordering in bulk, the price of your USB memory sticks goes down. Plus, USB flash drives are really useful to your customers. They can be used to easily transfer files from one device to another, or to make it simple for a reporter to have access to your FAQ sheets, news releases and photos. A quality promotional product has been shown to be a better investment than radio or TV advertising, as your brand is seen many more times than in a short ad.

Employee Engagement

Even if you only have a handful of employees working for your small business, they want to feel appreciated. Especially if you only have a handful of employees, you should be thanking your staff for all they do. Custom shaped USB flash drives make a great office gift for your important staff. Give them something that makes them proud to work for you, and something they will use. You can even offer a different version of the gift for them to give away as well, making them ambassadors for your brand.

Expanded Marketing

Small businesses offer so many great services and products to their communities, so it is worth it to spread the word as best you can. In a study by the Promotional Products Association International, a branded item sent within a direct mail campaign can increase response rates by up to 50%. When a campaign offers even a 5% response rate, people get excited. So imagine if nearly half of your mailing list responded to your campaign? A promotional product can drive additional revenue for your company.

No matter the size of your business, Logotech has the promotional products to promote your organization to the world. Contact us today to discuss how we can make the process swift and easy for you.