Webkeys: What They Are and How to Use Them

What is a webkey?

A webkey is a pretty cool piece of technology. The stick has no memory or storage. Instead, all it does is take a customer to a web address.

It looks like a USB drive that uses a standard USB-A port. Once inserted into a web-ready computer, the webkey takes the user directly to the sender's web address of choice. That can be a website, a YouTube video, a social media link, or even a Google Doc or Dropbox link.

One webkey merchant claims well-constructed and highly targeted webkey campaigns have achieved 85 percent ROI. According to that seller, the average response rate for a webkey mailing averages from 10 to 30 percent.

Examples included a webkey that takes the client directly to a pizza chain's online ordering page. Another webkey campaign took prospective students to a college's online admissions community.

Endless Possibilities

If there is no memory on the USB stick, you may wonder what the point is of giving your customer a webkey. Isn't the point to get more of your information into customers' hands?

First, as there is virtually NO memory involved, webkeys are inexpensive. They can be made of paper, plastic, PVC, or metal and branded with your logo, contact information, and photos. You can insert webkeys into a printed mailer that customers will recognize.

In addition, they are a fast way to get customers to interact with the website. Once inserted, they take customers directly to the page you want them on. It can be the same information you'd have on a preload like your catalog, but instead for a website that you can update often. As long as the URL doesn't change, the webkey will take customers there. We put a five-year-old webkey into a computer, and it still loaded directly to the Logotech.com site.

Ready to learn about how you can use a webkey to attract new clients? Contact Logotech today to learn more. Your personal account manager can help you launch your new promotion campaign.