Why You Should Have An Email List

Social media is great for gaining new and loyal customers and clients. You can easily show people what exactly you do and what they're missing out on. But have you ever considered that you are always at the mercy of those big companies? They could shut down your page at any second and even ban you from ever making another account.

It's a horrible thought - especially for those who rely so heavily on social media as part of our marketing plan. I feel like many, many people even rely on just ONE platform, such as Facebook, Twitter, or Pinterest. While building your audience and fan pages up is great, it is also crucial to expand the possibilities and not keep all your eggs in one basket.

That's where an email list comes in handy. An email list is an efficient way to get in front of your loyal customers and clients. It is also a resource that nobody can take away from you.

So, why should you have one? What are some of the most convincing reasons why you need to have and build an email list? Here are the top three:

1. It is yours ... all yours.

As mentioned above, an email list (all your subscribers) is yours. Nobody can take it away from you. Nobody can reach in and grab all your contacts and say you cannot send them emails anymore. This invaluable resource is in the palm of your hand at all times.

2. Your list already trusts you.

How do I know that? Because they have already given you a valuable piece of information - their email address! Since they have already shown that they trust you enough to provide you with their email, they are more dedicated and loyal than anyone who hits "Like" on a post. These people are ready to buy and WANT to be loyal to you!

3. You still get right in front of them.

Many people may be hesitant to start building an email list because they think email is outdated or that people hardly ever check it. Well, that is definitely not true. Email is still one of the best ways to get in touch with people. You are sending them an email that lands right in their inbox. That means they do not have to see it while scrolling through hundreds of others posts. It is right there!

So, do you have an email list yet? If not, what's stopping you? An email list is the best way to get in front of people in a way that is unbeatable in my book!

If you are struggling with how to start building an email list, there are tons of places online that can help you. Here are a few great tutorials:

https://convertkit.com/grow-email-list-like-saas-company/

https://mailchimp.com/resources/how-to-build-your-email-list/

Looking for more ways to connect with your customers and attract new ones? Logotech's complete selection of promotional products can help. Contact us today, and one of our trained Account Managers can help.