Why Your Business Should Be On Facebook

Do you have a Facebook page for your business yet? I'm not talking about adding people as friends to your personal page and then spamming them with your products and services. An actual, bonafide business Facebook page.

No? Well, why not?! Having your business on Facebook is just one of the many ways to leverage the ever-growing social media presence everyone seems to have these days. At the same time, you are advertising and promoting your products and services in a popular and noteworthy way.

Facebook Likes

Why should your business be on Facebook? What are the benefits of having a business page? Here are three reasons you need to head over to Facebook and start it up TODAY:

It's against the Facebook Terms of Service to use your personal page to market your business. Yep, using your personal page as a marketing tool, adding friends, messaging them about your business, or even posting from your business site directly onto your personal page, could mean you're breaking the Facebook TOS. Nothing may happen today, tomorrow, or a year from now, but if you are anything like me, you will want to be safe. Facebook is a great tool, but you are also at the mercy of this giant corporation that could decide to shut down your profile in a minute and refuse to allow you to make a new one (I've seen it happen)
Network to people who are searching for your business and products. You will appear in more search results if you have a Facebook page. Say you have a page/business that focuses on custom USB drives. Load up your page description with search-friendly keywords like promotional flash drives, promotional products, and advertising. Now, you have Joe searching for USB Drives, and ta-da, your business page shows up in the search results. He clicks on your page, likes it, starts scrolling through, lands on your website, and hopefully becomes a long-term customer or client!
Build a community. Facebook is unique as a social media platform because you can use it to build a community around your brand. By posting questions, engaging pictures (memes or GIFs!), and other valuable things like product videos, your audience can feel like they are a part of something. Then, they will hopefully become loyal to your business. By building a community, you are doing more than just cultivating relationships. You are networking and creating long-term customers. PLUS, you can use your existing relationships to bring in even more customers and clients. Make them want to share your posts with their friends or shout you out in a post over a product they received from you, and soon their friends will become customers.

So, what are you waiting for? Having a Facebook page is one of the most important things you can do for your business. Do not wait -- start one for your business today.

Pro-Tip: Already have one? Make sure you are being consistent in your posting schedule and cultivating those relationships!