Yogurt Cup USB Flash Drive

Your product's packaging can also inspire your new custom thumb drive.

If you are marketing a food that is new to many consumers, consider a custom promotional product like our Yogurt Cup USB Flash Drive.

About 15,000 new foods are introduced to the U.S. market each year, according to the Kansas State University Extension Service. Of those, the failure rate is close to 90%. If your new product has gone through all of the steps needed, including USDA approval and market testing, even fitting out a factory -- you still need to get it into stores and to future customers.

There is also a slew of health-conscious products aimed at vegans or people looking to add plant-based options to their diets coming to grocery stores all the time. They compete for limited shelf and cooler space -- as well as consumer eyes and pocketbooks.

So how can you use custom shaped USB drives to promote your product? By passing them out at food and beverage expos, including them in your press packets, and giving one to grocery store managers and buyers. Along with samples of your product, having all of the ordering and storage information at their fingertips is just a smart way to ensure your product is picked up.

Wondering how you can create a custom shaped product to help market your new foods? Check out our 100% Custom Products for inspiration. Then, send a quote request or call Logotech today to get started.